Brand Promise Development
YOUR COMMITMENT TO CUSTOMERS AND EMPLOYEES
A Brand Promise is the articulation of what target customers can expect.
Your Brand Promise reinforces your company’s greater purpose and should inform decisions across your organization. A Brand Promise should be reinforced across the company and be a part of the fabric of every department. While it is often viewed a function of a Marketing department, your Brand Promise is in fact not only the foundation of your Customer Experience but the heartbeat of your business and must have buy-in from all departments, including Operations, IT and HR.