The bigger a retailer gets the more simplicity is lost and business processes get in the way of Customer Experience. We illustrate the need to go back to basics with a look at a recent experience with a popular home decor retailer.Read More
For most medical professionals in Canada, Patient Care tops the list of priorities in their work. With Patient Experience becoming a key differentiator in Canadian Healthcare, today’s physicians must continue to deliver a quality standard of care but also make the patient’s perception of that care a top priority.Read More
As human beings, we have a natural tendency to emulate success, to “keep up with the Joneses”. We see someone enjoying the fruits of their labour and think, “if I do the same thing, I’ll enjoy the same success”. In life, there may be room for two sets of Joneses, but in business there isn’t.Read More
Influencers are the new print media and they're running all the way to the bank, but are they losing their lustre? As a small to medium business owner it can seem impossible to cut through all the noise and the best person to do it for you is in fact your customer.Read More
When the Huu-ay-aht First Nation decided to share their ancient village site near Bamfield, Kiixin, with visitors from outside of their community, they needed a brand that both respected their culture and positioned them accurately for their target audience.
We were honoured to be engaged on this meaningful project. Today, both the watchmen that lead the hours and the brand help to tell the story of the Huu-ay-aht people.
With a strong background in marketing and business development and an operational slant towards efficiency and customer satisfaction, we help businesses to first create happier customers more efficiently and then to leverage them as a resource for additional success.
How do you create a better experience for your customer? How do you find new customers? Do you really know who your target customer is? Are you also viewing employees as customers of your business? How do you best leverage happy customers to grow your business? How do you deal with unhappy customers? Is the experience that your customer is having with your brand across the board consistent? We can help.Read More
Today's landscape is rife with noise and technology and lacking in opportunities for one on one interactions. Progressive brands are going back to basics and focusing on their purpose and how that translates into communications and interactions with both customers and employees.Read More